He explains that it becomes manifested when a society adopts the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as having become a more representative contemporary paradigm Ritzer,
For Ritzer McDonaldization becomes manifested when a society adopts the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization and scientific management.
Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as a more representative contemporary paradigm Ritzer, The process of McDonaldization can be summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world.
Efficiency — the optimal method for accomplishing a task. In this context, Ritzer has a very specific meaning of "efficiency". In the example of McDonald's customers, it is the fastest way to get from being hungry to being full.
Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product.
This allows people to quantify how much they're getting versus how much they're paying. Organizations want consumers to believe that they are getting a large amount of product for not a lot of money.
Workers in these organizations are judged by how fast they are instead of the quality of work they do. This also applies to the workers in those organizations. Their tasks are highly repetitive, highly routine, and predictable.
By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them.
Like a fast-food restaurant, a bureaucracy can be a dehumanizing place in which to work and by which to be served.
A further problem with the irrationality of rationality is that this can lead to inconsistencies; fast food is no longer fast, there are long lines and it is at the expense of taste. He further states that beyond dehumanization further irrationalities emerge; including the inefficient masses of red tape, over quantification leading to low quality work, unpredictability as employees grow unclear about what they are supposed to do, or the loss of control due to other things.
De-McDonaldization Organizations have been making an effort to deny the rationalization of McDonaldization. Efforts are related to focusing on quality instead of quantity, enjoying the unpredictability of service and product and employing more skilled workers without any outside control.
Protests have also been rising in nation-states in order to slow down the process of McDonaldization and to protect their localization and traditional value.
In fact, the more the company adjusts to local conditions the more appeal the scientific calculations of the specifically American product may be lost.
At the end of the day, McDonald's is a contributing factor to globalization. Another example could be McUniversities, which features modularized curricula, delivering degrees in a fast-track pick-and-mix fashion to satisfy all tastes.
The diminished quality of these products can only be disguised by extensive advertising which constantly repackages them to look new. Slater argues that the class size, layout and pedagogy in Peru closely resemble that of America, with clear examples of Western culture focused on efficiency of transfer of knowledge in other parts of the world.
Furthermore, Slater goes on to demonstrate that the McDonaldization of education could have many negative side effects; particularly that it does not promote inquiry or creativity. Therefore, schools will become less effective at educating children as they will fail to develop creative thinkers.
Making it easier to find similar courses and content at different locations. Courses begin and end at the same time on the same predetermined days and last for a specific amount of weeks.
While it is possible to create a new original MOOC every semester, it is more likely a basic structure will be created and subsequently altered each time in order to make their creation more efficient. Computer graded exams will be used more frequently than written essay exams to make it more efficient for the instructors.
Yet since MOOCs limit the amount of contact between student and teacher, it will be difficult to engage the course on a deeper and more meaningful level.McDonaldization: The Reader by George Ritzer (ISBN ) The McDonaldization Thesis: Explorations and Extensions by George Ritzer (ISBN ) McDonaldization of America’s Police, Courts, and Corrections by Matthew B.
Robinson McCitizens by Bryan Turner Resisting McDonaldization, ed. Barry Smart Golden Arches East: McDonald. Jan 19, · In this major new The McDonaldization Thesis: Explorations and Extensions by George Ritzer.
McDonaldization – WikipediaMcDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society ().
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User Review - . In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - `McDonaldization'.
Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and Reviews: 1. Buy McDonaldization Thesis from Dymocks online BookStore. Find latest reader reviews and much more at Dymocks.
The McDonaldization Thesis: Explorations and Extensions / Edition 1 In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - 'McDonaldization'.Price: $