Marketing Mix - Meaning and its Elements Marketing Mix - Meaning and its Elements Neil Borden in the year introduced the term Marketing mix, an extension of the work done by one of his associates James Culliton in Marketing Mix - A mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix.
Start Day Trial Content marketing is proven to be one of the most cost effective and efficient ways of creating brand awareness, maintaining relationships with the target audience and in some cases, even acquiring new customers.
When planned and executed in a strategic manner, content marketing can actually boost the traffic to a business website, increase the social following and even displace market competition to take the position of an industry authority. Missing out on the core elements that should actually form their content strategy in the first place.
Defined target market and customer personas The most important element that should form the base of a content strategy, is to know who it is for. This is where defining your target market and customer personas comes in. Before defining any aspect of the content strategy, it is important to determine who your business is targeting in the market.
But an important thing to keep in mind is that these customer personas should be regularly updated with the changing market trends. A documented content strategy The very next step that a marketer should take is to define the content strategy and document in completely.
Most marketers assume that starting a blog and becoming active on various social channels is all that is required to be done. The truth is, a well defined content marketing strategy includes market research, analysis of the kind of content consumed by the target audience, the type of content you can curate or create for them, the sources of information and syndication, the times and days of publishing the content pieces, and ensuring that each piece adds value to the end goal of the business.
Another thing that most marketers make a mistake in, is assuming their content strategy needs to be independent of all other efforts — email marketing, social media marketing, advertising and offline marketing. On the contrary, it is important that each aspect of the marketing strategy works towards the same goal and adds value to it.
Consistent quality content production The next core element of a successful content strategy, is to consistently produce quality content as per the laid down plan. It is necessary that a marketer defines a timeline for which the content strategy is created and how it would be executed to completion in that period.
But in the zeal to keep up with the content strategy, a marketer must not forget to ensure that each piece needs to add value to the target market in some way. Every content piece needs to be equally informative, interesting, entertaining, relevant and contextual to the digital campaigns. It is important to offer a seamless informative experience to internet users today.
Aggressive syndication and easy sharing Two elements that work together to directly impact the success of a content strategy, are aggressive syndication and easy sharing of the content pieces produced.
It is important that you syndicate the content on various digital channels to give it exposure — social media, content management platforms, communities, groups, newsletters, push notifications, etc. But while doing so, it is also important to ensure that all the syndication done is on platforms that have at least some segment of your target audience.
Similarly, each of the content pieces created should be easily shareable. From including social sharing buttons at the beginning, end or along side each content pieces, to giving the ability to email it to a friend or save it for reading later, a marketer needs to ensure easy sharing for the reader.
For example, we display all the social sharing buttons at the bottom and along side the content piece with a floating bar to make them easily accessible to the reader. Apart from the sharing buttons, you could implement an exit intent campaign with Exit Bee.
It would encourage the leaving reader to quickly share the post in his circles before leaving. Since it is just a simple action, readers are more likely to complete it. Analytics and reporting Another aspect that plays a vital role in determining the success of a content strategy, is measuring the results each effort brings.
It is important to understand what content works the best on which channel to be able to make the most of it. Using tools like Google Analytics can help you understand how your target market is responding to your content strategy — the number of visits on blog posts, the source of traffic, the read ratio, bounce rate, devices used to access content, inbound links generated, repeat and new traffic, on-site behavior, and a lot more.
But it is also important to not get overwhelmed by all the data.The key elements of marketing strategy are divided in two parts. One is the internal environment and the other is the external environment.
1)The internal environment.
The four elements of the marketing concept are the target market, the customer needs, integrated marketing and profitability. These form the key for the selling company to achieve a competitive advantage. The target market is the group of customers at which the marketing strategy is aimed.
The. Content marketing is proven to be one of the most cost effective and efficient ways of creating brand awareness, maintaining relationships with the target audience and in some cases, even acquiring new customers.
When planned and executed in a strategic manner, content marketing can actually boost. Marketing encompasses a number of different activities such as product design, pricing, strategies, advertising and others.
However these are just activities which have to be done in the process of marketing. There are also some crucial elements of marketing which are very necessary for the success of marketing and they form the backbone of marketing. Now would be a great time to build a marketing plan. The plan will change and evolve over time but having a structure helps to make sure that your marketing spend is aligning with your goals without being completely ad-hoc, spray and pray, or flavor of the day.
Some marketing theorists have added a 5th P of marketing to the elements of the marketing mix: People, which refers to how your level of service and the expertise and skills of the people who work for you can be used to set you apart from your competitors.